art cube from urban nation at lollapalooza 2015

URBAN NATION @ LOLLAPALOOZA FESTIVAL 2015

The Lollapalooza festival was nothing short of explosive. The festival made a spectacular debut claiming success even before the festival was completed. The festival offered the attendees a chance to indulge in a once in a lifetime art experience. They constructed a magnificent installation in the middle Tempelhof airport.

art cube at urbannation lollapalooza festival

THE CUBE – was an installation that was used by seven artists to display master art pieces. These artists had horned their skills to perfection finding harmony between street art, and modern art. Approximated at eight meters, it included passages where visitors would have the relish of exploring the fine art that was hanging around.

URBAN NATION received an invite from Lollapalooza to attend the festival. URBAN NATION would fuse music in with the art and form a musical marriage. This collaboration would bring forth Europe’s Lollapalooza festival where people could come and enjoy art.

URBAN NATION is an organization, that supports young artists who have their eyes set to leave a mark on the urban scene. This Berlin based organization, brings together local and international artists together, to create projects on how to beautify urban spaces. The organization is set to help artists, access the best in inspiration and find audience to critic or applaud their work. The organization is non- profit and its initiatives and accomplishments are supported by exhibitions and local workshops.

URBAN NATION is a baby project by the Berliner Leben Foundation. This organization has been running under the guidance of Yasha Young. A foundation, by the name of Gewobag Gewobag founded the Berliner Leben foundation back in 2013. The aim of this was to provide platforms that promoted the general development of the city districts in Berlin.

The foundation, has its eyes set on equal participation and cultural integration that is important in keeping the society aware of their surroundings. They also focus on the needs of senior citizens, sport development and finding aid for youth who need funding.

The Lollapalooza is a festival that takes place annually. It is an amazing music platform where popular artists perform popular genres of music to multitudes of years. This festival invites a wide range of artists who take their time, to display the mastery of their crafts. People are in love with Lollapalooza simply because it offers a buffet of art displays and music ready to seduce the eras of the gods. This festival has proven to offer a free platform, where nonprofit based political groups, and visual artists find voice for their causes.

Molded and brought to life in 1991 by the melodious Perry Farrell who was famously known for Jane’s Addiction. Lollapalooza took a break in 1997 and stayed dormant till 2003. The festival took the chance to tour north America just as a way to advertise their epic return. The year 2004 was not such a good year for the festival due to low ticket sales.

Back in 2005 musician star Pharrell Williams worked with the sports entertainment company one known as C3 Presents.  The result of this collaboration stamped the festival as it is now. Grant Park in Chicago was to host the festival as a weekend destination kind of festival.

Lollapalooza has taken the festival to other locations like, Chile, Brazil and recently Berlin. Hosting to over 160,000 people during a period of 2-3 days where people indulge in various art forms and let their hair down.

“THE CUBE-Think out the box” held on September 12th -13th was the first alliance the Lollapalooza festival was having with Europe and expectations were high. Hosting both international acclaimed artists and local celebrity artists, the art spoke through and journalists took their time to collect information that they needed for their publications. The music was up to our expectations and the art did sooth our minds. It’s like a piece of nirvana.

The director of the festival Fruzsina Szep had these reassuring things to say “Lollapalooza is more than a music festival. It is a blend of music, fashion, art, food and cool projects for children,”, he added, “I am very excited about the artistic spirit that URBAN NATION will bring to our festival. It’s great that URBAN NATION has chosen to embrace this adventure and help us make Lollapalooza a one-of-a-kind Berlin festival.”

The festival was jam packed with renowned international artist who appreciate the festival platform. Appearances were made with artists like fat boy, muse and Sam smith just to mention but a few. Some of the pieces were created by famous faces such as, Telmo Miel, Alexis Dias, James Bullough, Case Maclaim, Tankpetrol from Manchester, and Li Hill just to mention but a few.

The marriage between URBAN NATION and Lollapalooza has proved to be fruitful. There are many plans to make it even more explosive every year!