BMW M3 & M4 Promotional Wall Mural – 2015
This large-scale exterior wall mural was painted in the spring to showcase BMW’s new M3 Sedan and M4 Coupe.
BMW is one of the most noticeable brands across the world. BMW is a manufacturer of luxury cars, engines, and motorcycles and it has its headquarters in Munich, Germany. The company has been among the top world leaders in auto sales and engine manufacturing. The story of BMW goes back to 1916 when it started its operations. Initially, the company used to manufacture aircraft, and it was then known as Rapp Motorenwerke. It was restructured after the World War I and began the production of motorcycles. The company had to follow the rules under the Versailles Armistice Treaty which did not allow the manufacture of aircraft. However, after the restrictions of the treaty were lifted, the company started the manufacture of automobiles.
A return to Aircraft Production
In the 1930s, the German government started its rearmament. BMW then resumed aircraft production. The company made some incredible advances in aircraft engine production. The German air force used the BMW inventions in aircraft engine designs. The Luftwaffe used the engines that the company built during World War II. Throughout the World War II, BMW was the sole supplier of engines, and they took this opportunity to test new and innovative aircraft engine designs.
After the war, BMW’s automotive division had to look for ways to continue remaining afloat. In the late 1950’s, there was an economy car boom, and BMW decided to exploit this market too. The company bought rights to manufacture tiny Italian cars called Iso Isetta. The moderate success of these vehicles helped to prop up the company.
Overtime, BMW grew to become a giant in the automotive industry. Their car and engine designs have helped to push up sales across the world. BMW has four main divisions that handle different products. BMW Motorrad produces motorcycles, BMW Motorsport produces motorcars, BMW Mini produces small vehicles while BMW i produces electric vehicles. Each of these divisions handles distinct products designed for pecific segments of the market.
BMW continues to lead in many fronts with the range of motor vehicles that it manufactures. The company manufactures cars that fit the needs of different clients. Some of the vehicle models are sedans, hatchbacks, convertibles, SUVs and station wagons. BMW manufactures some of their cars under a series. For example, there is a 1-7 series range of cars that have different specifications tailored for different markets. Lately, BMW has been producing electric cars, and these include the BMW i8 and i3 models.
The year 2012 saw BMW voted as the number one most reputable brand in the world by Forbes.com.