By the time French street artist was featured in Banksy’s Exit Through the Gift Shop in 2010, he had already done his first solo art show in Hong Kong, defined the French street art scene, and almost been run over by a train. That last incident was how he got his name. After all, it was the Zeus train that nearly hit him while he was painting inside a train tunnel and decided that such a close brush with death should be remembered, and no moment should be wasted. And no one would accuse Zevs of squandering his life. He’s probably one of France’s most important art figures, one that never shies away from the deeply political.
Many of the artists we’ve featured here at MuralForm have gone from tagging trains or walls to art galleries and Zevs is no exception. Bridging the gap between the “high” art world and the “low,” street-level art, some would argue, has been accomplished. Banksy sells pieces in galleries for small fortunes. Shepard Fairey has turned his most iconic pieces into gallery art, and subsequently turned them into recognizable and profitable pieces seen everywhere for backpacks to campaign posters. Some even crossed over to advertising for some of the biggest companies in the world. But Zevs, he’s happier discrediting the corporate world while still pushing the boundaries of street art.
Zevs started out in Paris in the 1990s tagging anywhere he could, but two ongoing projects in particular caught the attention of the public. One, called Shadows, painted fixed shadows of various objects on the ground. Everything from park benches to wastebaskets were given permanent(ish) imprints on the ground or nearby walls. The work showed that street art wasn’t limited to walls, but could traverse other surfaces as well, a point Banksy would pick up in a few short years. His other major project, Visual Attacks, targets billboards in France, to this day spraking a debate on whether he’s a vandal or artist. Zevs would write alternate slogans on the advertisements and paint bloodied eyes on the models, disrupting the marketing with disturbing images and words. Visual attacks attacks commercialism exactly where it’s most prominently seen: advertising billboards.
Zevs continued to target commercialism and major corporations in the mid-2000s with Liquidated Logos. The project takes corporate logos and drips paint from them, giving the illusion that these logos are dissolving. The project speaks to the ever-presence of logos but their non-tangible existence, undermining their constant appearance in the street, on the screen, and at home.
Zevs art continually challenges the distinction between vandalism, street, and high art, incorporating postmodern styles and aesthetics into his artwork to push these boundaries even further. While most would condemn much of his street-level artwork for its intrusion, the very openness of Zevs’ art speaks to the constant intrusion of marketing as being unnecessarily encouraged and sanctioned by the government. His politics and prominence in Europe has let him move to art galleries, but Zevs seems continually uncomfortable with the art we’re forced to consume everyday.