DIANA’S SEAFOOD EXTERIOR MURAL

 

This project was for Diana’s Seafood, a large seafood grocery store combined with an upscale seafood restaurant. With access to a vast selection of high-quality seafood, the store and restaurant attract a wide variety of customers. The client had a large blank white section on the exterior of the grocery store and wanted to use it as a canvas to prominently display their branding. The design featured the bold and striking “DIANA’S SEAFOOD” logo, matching the branding seen on their delivery trucks.

Inspiration & Concept Development

The idea was simple yet effective—to fill an empty exterior space with large, clean, and bold lettering that would stand out and reinforce the brand’s presence. The use of their signature font created a cohesive look with other branding elements, such as their trucks. As a regular visitor myself, I’ve seen firsthand how the branding adds a professional touch to the location. In fact, I’ve even brought my mother here a few times, and she particularly enjoyed their fish and chips.

Challenges & Solutions

One of the main challenges of this project was accessing the high wall area, especially since it was situated directly above an entrance awning. Even with a boom lift, positioning was tricky due to the limited space and the need to maintain one-way traffic access for customers.

Another difficulty was the stucco wall surface, which made it hard for the vinyl stencil to adhere properly. To counter this, we used a standard vinyl stencil with extra care in ensuring it stuck well enough to create clean edges during painting.

Additionally, the project took place just before winter, so cold weather added another layer of complexity. Despite these obstacles, we completed the project in a single day, which helped minimize costs by limiting the boom lift rental to just one day.

Techniques & Materials

  • Boom Lift Access: Used to safely reach and work on the high wall area above the entrance.
  • Vinyl Stencil Application: Applied carefully to ensure clean edges despite the uneven stucco surface.
  • High-Quality Exterior Paint: Selected for durability and visibility, ensuring the logo stands out against the white wall.
  • Efficient Workflow: Careful planning and execution allowed us to complete the project in one day.

Impact & Feedback

The completed mural transformed the exterior of Diana’s Seafood, giving it a bold, professional look that enhances the overall branding of the store and restaurant. The large, clean lettering is highly visible to both pedestrians and drivers, making it an effective advertisement for the business. The client was pleased with the result, and it has since become a recognizable feature of their location.

Timeframe & Scale

This project was completed in one day, including setup and painting. The large logo spans a prominent section of the exterior, making it a key branding element for Diana’s Seafood.

This Diana’s Seafood mural project was a great experience, combining creative problem-solving with practical execution to deliver a high-quality result.

Interested in transforming your space with custom signage or a mural? Contact us today to discuss your project!