FEAST SIGNAGE – 2014

Custom painted sign in downtown Toronto restaurant
881 Queen St W, Toronto, ON (business closed)

This store had a rare approach to serving food, providing food suitable for a wide variety of food allergies and/or sensitivities. The main culture does not address this issue that some people have. They were an allergy-friendly eat out restaurant.

An energetic enthusiastic person contacted me about painting a logo on an interior concrete wall. They wanted the logo painted right across from the main display area. Also, you could see the logo from the street, the storefront was right on Queen across from a beautiful park, Trinity Bellwoods Park. This area and section of Queen St is a frequently walked sidewalk, an ideal area to have their logo visible.

They had a question and concern they weren’t sure if the surface they wanted to paint was able to be painted. The surface that they wanted to be painted was a poured concrete wall. This type of surface is a great candidate to be painted concrete is a very porous surface so paint tends to adhere to the surface nicely.

The logo was projected onto the wall at night, we did this because it’s best to have it dark so you can see your projection on the wall clearly. Then we outline the shapes of the logo. Some areas that are very difficult and will require extra coats of paint we will tape off. This can allow us to speed up the job.

There were particularly tiny letters in this logo so we used paint marker that we can fill up with our desired exact color. The texture of this wall made it a bit more difficult than a normal flat wall to paint very tiny lines. So using a paint marker was a good alternative.

FEAST

Founded by Steven Harmer, Chief Executive Officer of Feast, it is a company dealing in food delivery. Feast gives a new way of providing healthy meals to people, right where they are. As the CEO says, Feast was created to give people healthy options to Take-outs and delivery food. Feast alternatives are way better than what someone would make in a hurry or order. The menus it provides have the entire family considered. Feast chefs are keen to look for local recipes from local cooks. They consider each local season using what foods come with them. As such, the menus are a testimony of the community’s local foods.

Feast Kitchen

Feast’s first kitchen space is located at 4 Gilead Place in Cork town. The culinary team carefully picked this kitchen place after a long search. The place is unique and well featured to fit the Feast delivery model. The place was initially owned by Jamie Kennedy who ran The Gilead Café. The owner pointed out that Feast upheld his core principles in hospitality although it is not a restaurant like his. He is excited, as other Feast customers, to see how Feast will slowly help evolve dining in Toronto.

Bike Delivery Service

Feast’s first delivery team is composed of bike riders. These are enthusiastic riders who share similar food delivery values and goals of world class service to Feast customers just like Feast founder. They are driven to deliver food through whatever weather.  Feast bikes won’t be held up in traffic or in any way add to the existing congestion on roads or the increasing case of air pollution. These bikes are well designed and among the best for their work. They are not only fast but also easy to handle. Able to use slip roads and all manner of laneways, these cargo bikes will deliver your meal on time even during rush hour.

Affordable cost

Unlike other food delivery services, Feast does not charge delivery fees. This gives them a huge advantage over their competitors. Since it is located in a very populated area, Feast can make very many deliveries in a day. The more deliveries made, the less costly it gets for them. Since Feast has its kitchen and delivery people, management, coordination, and organization is easy and also not costly. Also, since their delivery is done through cargo bikes and electric vehicles, Feast does not incur a lot of maintenance cost like their rivals. All these factors contribute to Feast not charging any delivery fee making them the most convenient deliverers of food.

Feasts go

This is a service developed by Feast to deliver people where they want to go. Since the fast cargo bikes have proven very efficient in food delivery, the cargo space can be used to carry a person. An app, Feast go helps you contact the nearest Feast bike. This new service helps people save not only money but also time.