NORTHSIDE SALES CENTRE EXTERIOR MURAL PROJECT

 

This project was for the exterior sales centre of a residential development in Guelph. Our task was to paint large, bold lettering on the broad side of the office facing the roadway and entrance, as well as an additional “N” logo around the corner of the building. The objective was to create clean and prominent signage that would attract attention from both passing vehicles and visitors to the sales office.

Inspiration & Concept Development

The client’s goal was to create high-visibility branding on the exterior of the sales centre, ensuring that potential buyers could easily identify the location. The minimalist design, featuring the word “NORTHSIDE” in a classic font along with the stylized “N”, was chosen to convey professionalism and elegance, perfectly reflecting the branding of the new residential development.

Challenges & Solutions

One of the significant challenges of this project was working with the slat wall siding of the building. The slat wall’s diagonal surfaces made projecting and taping curves difficult, as the perspective varied depending on the viewer’s angle. To overcome this, we decided to project the lettering directly onto the wall, as using stencils would have required numerous alterations to accommodate the uneven surface.

Additionally, cold weather presented another obstacle, limiting our working hours. We carefully planned our schedule around weather opportunities to ensure a smooth workflow and timely completion of the project.

Techniques & Materials

  • Projection Technique: Used for accurately outlining the letters and logo on the slat wall surface.
  • Freehand Painting: Applied after projecting, ensuring clean, sharp edges for the lettering.
  • High-Quality Exterior Paint: Selected for durability and resistance to outdoor conditions.

Impact & Feedback

The completed mural achieved the desired effect, creating a striking visual that enhances the overall look of the sales centre. The bold lettering and logo are easily visible from a distance, ensuring that the sales centre stands out to potential customers. The client was pleased with both the quality of the work and the quick turnaround despite the weather challenges.

Timeframe & Scale

This project was completed within a few days, with efficient use of time and resources despite the cold weather. The large lettering and logo span two prominent sections of the sales centre, making it a key feature of the exterior.

This Northside Sales Centre mural project was a great example of adapting techniques to challenging surfaces and conditions while delivering a high-quality result.

Interested in transforming your space with a custom mural or signage? Contact us today to discuss your project!