Of the many types of artists that roam the streets of New York, there is one that stands separate from the rest. His name is The Sucklord and he has built a mini-empire based on his strange, unique vision of what an action figure can be, and where strange art fits into the art scene.
The Sucklord was born in the West Village, New York City in 1969, the perfect time to see the rise of the action figure in popular culture. When he was eight years old, Star Wars was released in theatres and, along with the film’s box office, a flood of toys entered the marketplace. The Sucklord, then more commonly known as Morgan Phillips, became a lifelong fan of the franchise and was inspired to create his own line of action figures. “I’ve been inclined to make toys my entire life, since I was a kid, since the first Star Wars figures came out,” he said in an interview with The Atlantic. “It became sort of hard-wired into the way I experience the world.”
The Sucklord’s work is perhaps best described as remixing. He will often take discarded and abandoned materials and rework them into something new, something unique. He calls the result “bootleg action figures,” a term he coined when he first started producing his unique figures in earnest in 2005. “Bootleg figures are a lot like sampling in the world of hip-hop, where you take little bits and pieces of different songs, different figures, and recombine them into something new,” he explains. “Hopefully there’s something transformational going on.”
The Sucklord’s work has a hard time being placed in the modern art world but has slowly been gaining notoriety in unconventional places. The Sucklord himself admits that he has a hard time “know[ing] where this stuff belongs.” It’s too “low-brow” for the modern art gallery, with its preconceptions and precarious pretensions, but his figures are a bit too esoteric and adult to find themselves in traditional toy stores. The Sucklord, however, has found two avenues that are bringing his work to the masses: the internet and reality television.
You can find much of The Sucklord’s work on his site, Suckdelic, where he sells his work, blogs, and profiles many other artistic endeavours. He has also made several appearances on reality TV shows, including Gallery Girls. The show’s stars, who own a store in New York called End of Century, stocked his wares and profiled him on the show. He has also appeared on a number f other shows, all of which feature his eclectic work.
One of the things that make The Sucklord’s work so interesting is its placement. Rather than avoiding commercialism, like how Banksy tries to sidestep capitalism and art, The Sucklord has embraced a modern approach, one that circumvents the normal, established avenues in favour of something more suited to his particular work. By making his own path, he can control his art’s distribution without compromising his vision.